On May 16th, West River Valley Thrives partnered with Scout BSA troop 428 to hold their first Sticker Shock event this year. The team delivered the event to five stores in the area, where stickers were placed on beer, wine coolers, and any other alcohol products. The goal of this project is to discourage adults and older peers (21 or over) from providing alcohol to minors by reminding them about the legal implications if caught.
West River Valley Thrives has been coordinating this important activity with local students and store owners since 2016. The activity typically takes place before prom and graduation and again before year-end holidays. At each store, students and scouts explained the Sticker Shock program and why it is important. Elon from BSA Scout Troop 428 says, “This is important because it can help prevent underage drinking”.
Participating Troop members mentioned how impressed they were by the support they received from participating store owners and would like to say a special thank you to them for their commitment to helping keep alcohol out of the hands of minors.
West River Valley Thrives would like to thank the participating stores that allow this campaign to be so successful, and for helping to keep our community and youth safe.